Qualitative Software Allows Access to Multiple Client Users

Multiple users is a standard feature with our software. Furthermore, additional “read only” access can be provided under “spectator” accounts if the client desires this option.

Community Member Chatter

Using this optional qualitative component in our community platform, the client can post a question to the entire community and seed a discussion. This would allow the client to hear what community members say about the issue on an organic basis.  The client will not want to over moderate the conversation, but rather listen to what community members say to others about the issue and the resulting conversations. It is anticipated that approximately 15%-20% of community members will respond to a posted question. In addition, our software enables members to start their own discussion threads. This capability further encourages organic conversations and promotes additional listening opportunities for your researchers.

Discussion Groups

In our software, the client can setup closed discussion groups. The moderators control access to the discussion groups: certain topics may be available to the entire community while other community members may be selected based on answers to survey questions or other demographic information stored in the community. Each discussion group will contain threads that can be created by the moderator and also optionally by the community member. This can be a fruitful research tactic, as a moderator can create a discussion group and encourage members to create their own discussion threads within the group. This approach offers significant insight through organically produced qualitative data. The software shows community members how many new posts are now in each discussion group since they last logged in.

Moderator Tools

One of the most powerful features in our community is our moderator tags.  Insightrix researchers and our development team have spent considerable efforts on developing a tagging system that is second to none. Moderators are able to create tags for discussions and apply these tags to posts. The discussion can then be exported in Excel format. These exports include summary statistics, full text, data (such as a count of likes, dislikes, and moderator tags applied), and separate Excel tabs for each moderator tag that contains only the relevant posts. This powerful export tool allows quick and easy reporting for qualitative research.

Other Qualitative Research Options

In addition to these powerful qualitative capabilities, the client has the ability to invite individual community members to take part in an online in-depth interview discussion in the community (i.e. basically create a discussion group for one) or a live webcam interview. The client’s staff can simply send a private message to the community member requesting their input on a particular topic of interest.

Member Selection For Qualitative Studies

Our community management software is capable of inviting people to qualitative research studies based on their responses to their profile survey as well as other surveys conducted in the community. In addition, external data can be uploaded to the community (e.g. customer transactional data) and stored with the community member profile data and used as a variable for inviting certain members to qualitative studies.

Example: Discussion Group

Below is an example of a the web interface for panel members when the discussion group component of the software is enabled. It shows how many new discussions have been started, when they were started, and how many comments are in each group.

Inside a Discussion

When the community member takes part in an online discussion, they can reply to comments, delete their own comments, like other comments, dislike other comments, edit their comment, or report an abuse. Each of these functionalities is customizable. If a community member reports an abusive comment, an email is sent to the Community Manager so that the comment can be reviewed to determine if it should be removed from the discussion.

The moderator tools are only visible to the moderator and they can tag the comment (e.g. positive, negative, etc.,) for reporting purposes.