Our online community software is built for mobile.
This is increasingly important in an age when mobile phones are the primary method for internet access for so many. There are now more people who own a smart phone than who own a desktop computer (includes laptops).
Number of Global Users (Millions)
- Laptop 29%
- Desktop 17%
- Smartphone 22%
- Tablet 30%
- Others 2%
Source: Ofcome research Q1, 2014. Base: All adults aged 16+ who use internet at home or elsewhere (n=2976 UK) and have desktop and laptop in the household, and who personally use a smartphone and tablet. Question: Which is the most important device you use to connect to the internet, at home or elsewhere? “Other” responses include: “Netbook”, “Games console”, “Other device”, “None” and “don’t know”
A 2014 study shows mobile devices are seen as the most important device for internet access by 52% of users, exceeding 46% for laptop and desktop. This preference is expected to lean more and more to mobile.
Smart phone usage is heavily preferred to desktop computers across virtually all demographics.
However, in some demographics it is not just the preferred option, it is the only option. Certain groups of Americans rely on smartphones for online access at elevated levels, in particular:
Low household incomes
Some 13% of Americans with an annual household income of less $30,000 per year are smartphone-dependent. Just 1% of households earning more than $75,000 per year rely to a similar degree for online access.
12% of African Americans and 13% of Latinos are smartphone-dependent, compared with 4% of whites.
15% of Americans ages 18-29 are heavily dependent on a smartphone for online access.
The Need For Mobile Optimization
With community members likely to access the site from their smartphone or tablet, having a site that is mobile responsive is critically important to the success of the community and engagement of its members.
When accessed by a smartphone, the software re-arranges itself for different screen sizes and presents the options in a vertical format. The user is able to swipe and scroll through the portal, as the menu is compressed and optimized for touch.
When the software is being accessed through a tablet, the software arranges to provide optimal presentation. The menus change to become touch driven, while still providing all the same features available to the desktop user. Specifically, the horizontal menu is condensed into a simple “menu” button that expands when tapped to provide the user with all the menu options.
All elements are designed with finger-sized buttons, making the mobile experience as simple and as smooth as users expect it to be.
Desktop & Laptop
On desktop and laptop monitors, the screen arranges itself to the monitor. The software displays beautifully on today’s large-format, wide screen, high definition monitors, as well as older monitors. Menus are intuitively arranged for a point and click interface.
Because of this responsive design the community functions and appearance are consistent across all devices. Desktop and Laptop users are presented with the same visual branding and software functionality that mobile and tablet users see.