Engagement is important because it results in higher response rates, higher quality data, and reduces member churn and recruitment costs.
Community member engagement is a significant strategy to retain members and maximize their input on different research activities. As part of managing the community, Insightrix will work closely with our clients to build engagement strategies. We will work with you to determine the key components for member engagement.
Building a plan detailing the type and frequency of activities to take place with the community.
Setting expectations with members when they decide to join the community.
Developing a communications plan that includes regular updates to the members (such as periodic, planned communications and regular newsletters).
It is very important to share information with community members to show that they are being listened to and that their advice matters.