The company was established in June 2001 to address the growing demand for research-related services via the Internet. Insightrix offers consulting services in study design, questionnaire development, data collection (including online, telephone, mail/fax and mobile/texting capabilities), qualitative research services (including in-depth interviews, in-person focus groups, online bulletin boards, online focus group capabilities and moderation of community panels), data analysis (including descriptive, inferential and multivariate analysis) and reporting.

The research function is supported by our own call centre, in-house programming for software and an analytics team. We also own and manage the largest Saskatchewan-based online research panel, SaskWatch Research®, comprising over 15,000 Saskatchewan residents, in addition to ManitobaWatch®, composed of over 5,000 Manitoba residents.

Insightrix Online Community software provides clients with an engagement platform to co-create with their customers or stakeholders in a highly flexible and integrated manner.

Our mobile optimized and highly intuitive software provides a user experience second to none. We offer software, service and research expertise. We provide self-managed, DIY service options, as well as full service, and everything in between to meet your individual needs. Our clients are supported by our experienced team of developers, online community managers and researchers, allowing you to handle a small to large number of respondents, qualitative research and quantitative research and simple to complex surveys and analysis.