A Millennial and Silent Generation Comparison: When I Was Your Age…

1 October, 2018 • Uncategorized • by

Millennials Really Are Different If you ever heard your grandparents pontificate on how things were different when they were younger, you should really listen because according to a new Pew Research study, they are right. Here at Insightrix Communities we have been using our Market Research Online Community software to participate in monthly qualitative research… Read more »

MROC’s Provide the Two Keys to Successful Problem Solving

19 March, 2018 • Uncategorized • by

Psychological Safety and Cognitive Diversity Harvard Business Review recently published an article entitled The Two Traits of the Best Problem-Solving Teams which looked at attributes of successful problem solving teams versus unsuccessful problem solving teams. A key factor for great problem solving groups is diverse cognitive thinking patterns. The second most important is psychological safety.… Read more »

The Green Economy

5 March, 2018 • Uncategorized • by

Reduce, Reuse, and Share In a recent documentary by Vice, entitled The Third Industrial Revolution, the speaker Jeremy Rifkin lays out the bleak reality of our current state of economics and how it has come to an end. The once heralded capitalistic model is on it’s last legs, and what has it produced? A society… Read more »

Customer Service The Tesla Way

29 January, 2018 • Uncategorized • by

I was having a chat with my son the other day who recently visited a Tesla store on his travels. He was wowed to say the least. He showed me photos he took of the showroom vehicles. The car designs were wonderful, the interiors were beautiful as well. The speeds shocking, 0-100 in 2.2 seconds.… Read more »

Connecting with Voters to Prevent Fear Based Decisions

15 January, 2018 • Uncategorized • by

Emotional Decisions In a recent article by Zack Beauchamp entitled, Brexit was fuelled by irrational xenophobia, not real economic grievances, the author looks at the impact xenophobia had on Brexit. In the past, market research online communities have been mainly used by large companies to connect with their customers or potential customers. Emotions can have a huge impact… Read more »

The Future of Market Research

4 January, 2018 • Uncategorized • by

The Future of Market Research As we look forward to a new year, it’s good to look at the changes we have been seeing within the market research industry in the past five years and surmise at what will come in the future. The evidence is clear, with shrinking budgets and more DIY style research… Read more »

Fuji Film and Skincare

1 January, 2018 • Uncategorized • by

  Recently at a market research conference in Bangkok, Vanessa Oshima gave a great speech, as she talked about adapting to change rather than fighting it, and that as market researchers we have extraordinary skills that can be used to adapt to change and thrive. One of the examples she used was a reference to Fujifilm,… Read more »