Fast Fashion Pollution Exceeds Air Travel

8 December, 2017 • Uncategorized • by

A challenge that many companies have is waste, whether this be in time, money, or resources. Nothing can cause companies to trim excess than hard times. The fast fashion industry is in a boom right now, and the waste being created is tremendous. Market research online communities can be a great way to reduce waste… Read more »

Millennials, Money, and Bitcoin

29 November, 2017 • Uncategorized • by

  Millennials are coming to be the largest purchasing group in the United States. While it has been clearly identified that their purchasing habits are different than past generations, companies need to understand what they want and value in order to cater to their needs. A Propensity for Bitcoin Six months ago my son began… Read more »

Online Alcohol Purchases on the Rise!

24 November, 2017 • Uncategorized • by

The digital age still surprises me at times. I understand that we are continually becoming more connected. Most of my life is in some way connected digitally.  Take the gym for example, I now use an app to plan my workout. But when I read about increased online alcohol purchases, I realized this is one… Read more »

Customer Experience Like a Luxury Brand!

20 November, 2017 • Uncategorized • by

Luxury brands have three key factors that set them apart which is a strong value to price ratio and have created a strong affinity towards the brand. In this article we look at what they are doing right. Frequent for a Reason In an article recently posted on the Canadian Marketing Association’s website entitled How… Read more »

Dealing with Trolls

24 October, 2017 • Uncategorized • by

Trolls are a constant nuisance to message boards and public forums. They disrupt and infuriate communication and learning. While many news organizations are giving in to their threat by doing away with this form of communication, one Norwegian tech site is trying a new way to combat them. Testing Trolls  The other day I was… Read more »

Why Profiling Surveys Are So Great!

17 October, 2017 • Uncategorized • by

The pressure for marketers to have amazing quantitative skills is rapidly increasing. This increase comes as organizations are moving towards greater analysis, in an attempt to expand to new markets, test their performance, attract new customers and retain existing customers. Understanding your Customer The key to meeting the growing demands in businesses is to learn… Read more »

Tesla Markets Products that Don’t Exist Yet!

19 September, 2017 • General • by

Marketing has always been thought of as a way to sell a company’s current existing products. Following companies like Tesla who believe in marketing first and building second, preeminence is placed on marketing and regarded as an afterthought. A New Take on Marketing In a recent article by Mathew Sweezey for Forbes.com entitled, Has Marketing… Read more »