Going Deeper Than Stereotypes To Connect With Millennials

12 September, 2017 • General • by

Tenielle Maris writes on Marklives.com how easy it is for marketers to stereotype millennials instead of putting in the time into understanding the diversity within this group. The Most Researched Group in History In a recent article by Tenielle Maris entitled, “Headspace: Going beyond the millennial stereotype,” the author looks at the influence this target… Read more »

Creating an Option for Those Who Don’t Want to Purchase Their Steak Online

1 September, 2017 • Uncategorized • by

While other brick and mortars are moving towards online shopping, Amazon, the company that began with online shopping is moving towards brick and mortar. Amazon’s Bid to Move into the Grocery Market In a recent article in the Wall Street Journal entitled Amazon Working on Several Grocery-Store Formats, Could Open More Than 2,000 Locations the… Read more »

Can Small Retailers Compete with Amazon?

1 August, 2017 • General • by

  Based on Doug Steven’s article How Fashion Can Fight Amazon we believe that small retailers can compete with Amazon and do so by creating an amazing experience and story.   Staggering Growth In a recent article on The Business of Fashion website, futurist and author Doug Stephens writes, “How Fashion Can Fight Amazon.” The article… Read more »

Are Insightful Message Boards Possible?

14 July, 2017 • Uncategorized • by

Our online Bulletin Board research project showed that expression and respect can co-exist. A 3-Day Discussion Board We recently completed a 3-day Bulletin Board online discussion. For this research project we recruited 20 individuals from our SaskWatch market research online community. We were interested in showing how effective a 3-day research discussion group can be.… Read more »

Be Sure to Turn on Your Omnichannel

14 June, 2017 • Uncategorized • by

Retail is quickly changing. Customers are using various channels for shopping and the companies that keep up and provide multiple channels will reap the rewards. Shopping Hasn’t Decreased, it has Diversified In a recent article for the Harvard Business Review entitled, A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works, the author Emma Sopadjieva looked at the… Read more »