A Branded Community is Integral to Your Social Strategy

31 May, 2017 • Uncategorized • by

A Branded Community is Integral to Your Social Strategy Social Strategies and Branded Communities Are Not Mutually Exclusive In an article entitled How Branded Communities Leverage Your Social Strategy that appeared on Adweek.com, the author Neil Rosen discusses how important branded social communities are to a company’s social marketing strategy. He writes how companies build… Read more »

Automation is the Real Story

9 January, 2017 • Online Communities • by

 From Top of the Line to Junk I had a relaxing holiday, and this past week set out on a mission to minimize the amount of possessions that I have in my house. I was spurred on by the documentary, “The Minimalists.” Doing this is hard, mainly because you have memories attached to possessions that… Read more »

Adobe Poises for the Future

5 January, 2017 • Online Communities • by

Adobe’s Shift to Cloud Based Business In a recent article by Patrick Seitz, entitled Adobe Systems CEO Touts ‘Textbook Transition’ To Cloud recently published on Investor’s Business Daily, the author got a chance to sit down with the CEO of Adobe Systems (ADBE) and discuss their overwhelming five year success, as well as the plans… Read more »

Cars are the New Mobile

24 November, 2016 • Online Communities • by

Smart Car Market Being first is everything for tech giants such as Apple, Samsung and Google. In a recent article entitled, Amp my Ride in The Economist they detail how Samsung has sought to break into the smart car market with its recent purchase of Harman for $8 billion dollars. The article begins with a… Read more »

User Research at Instacart

25 October, 2016 • Online Communities • by

 Smarter Decisions In a recent article entitled User Research at Instacart the author Dave Hora looks at the power of targeted research. For those who don’t know, Instacart is an Internet-based grocery delivery service that promises to deliver your groceries within an hour. They deliver from Costco, Whole Foods, Target and more. The company is… Read more »

Research is Paid for One Way or Another

26 September, 2016 • Online Communities • by

Research Doesn’t Cost it Saves Money Erika Hall is co-founder and Director of Strategy at Mule Design Studio. She has also written a book on design research entitled Just Enough Research. In a recent article entitled The Secret Cost of Research Erika looks at the importance of research in design projects and the hindrances that… Read more »

Shoppers Want More

19 September, 2016 • Online Communities • by

The Giants Weakening This week in Toronto the Hudson’s Bay Company reported a net loss of $142 million in its second-quarter compared to last year’s same period net earnings of $59 million. But The Bay isn’t the only retail giant that is facing hardships with the changing times of online shopping, as online retail giants… Read more »