Unlocking Potential through Listening

5 February, 2018 • Uncategorized • by

To sum up market research online communities I would say that they are a tool that allows you to listen and understand. In business, as in relationships, the best thing a person or business can do is to listen and understand. Recently, in Harvard Business Review there was a very interesting article entitled, The Best… Read more »

Customer Service The Tesla Way

29 January, 2018 • Uncategorized • by

I was having a chat with my son the other day who recently visited a Tesla store on his travels. He was wowed to say the least. He showed me photos he took of the showroom vehicles. The car designs were wonderful, the interiors were beautiful as well. The speeds shocking, 0-100 in 2.2 seconds.… Read more »

Understanding Emotions in Marketing

26 January, 2018 • Uncategorized • by

Grocery Shopping on an Empty Stomach If you have ever wondered the importance emotions can have on purchases, write out a grocery list the night before, the following day skip lunch and then head to the grocery store around 5 p.m. and see if your grocery cart is filled with unusual items that were not… Read more »

Is the Future Cyber Security?

22 January, 2018 • Uncategorized • by

Privacy and Market Research As the new year is still fresh upon us, it is good to reflect on the current status of things, and look at trends from this past year and imagine their impact on the future. Working with Market Research Online Community software still seems to be something from the future. But… Read more »

Connecting with Voters to Prevent Fear Based Decisions

15 January, 2018 • Uncategorized • by

Emotional Decisions In a recent article by Zack Beauchamp entitled, Brexit was fuelled by irrational xenophobia, not real economic grievances, the author looks at the impact xenophobia had on Brexit. In the past, market research online communities have been mainly used by large companies to connect with their customers or potential customers. Emotions can have a huge impact… Read more »

The Future of Market Research

4 January, 2018 • Uncategorized • by

The Future of Market Research As we look forward to a new year, it’s good to look at the changes we have been seeing within the market research industry in the past five years and surmise at what will come in the future. The evidence is clear, with shrinking budgets and more DIY style research… Read more »

Fuji Film and Skincare

1 January, 2018 • Uncategorized • by

  Recently at a market research conference in Bangkok, Vanessa Oshima gave a great speech, as she talked about adapting to change rather than fighting it, and that as market researchers we have extraordinary skills that can be used to adapt to change and thrive. One of the examples she used was a reference to Fujifilm,… Read more »

How to Better Gauge Emotions in your Customers

12 December, 2017 • Uncategorized • by

In part one of this article we look at a key feature we have been building into our platform. The feature is allocation sliders which allows market research online communities to determine where participants think money, and resources should be focused. In the second part of this article we interviewed Brandon Eddy, one of our key… Read more »