Can Small Retailers Compete with Amazon?

1 August, 2017 • General • by

  Based on Doug Steven’s article How Fashion Can Fight Amazon we believe that small retailers can compete with Amazon and do so by creating an amazing experience and story.   Staggering Growth In a recent article on The Business of Fashion website, futurist and author Doug Stephens writes, “How Fashion Can Fight Amazon.” The article… Read more »

Understanding Modern Marketing History

26 July, 2017 • General • by

In this article we look back at the history of marketing as told by Marc De Swaan Arons in order to get a better understanding of where we are now. When All You Needed Was a Quality Product I recently came across an older article from the Atlantic entitled How Brands Were Born: A Brief History… Read more »

Are Insightful Message Boards Possible?

14 July, 2017 • Uncategorized • by

Our online Bulletin Board research project showed that expression and respect can co-exist. A 3-Day Discussion Board We recently completed a 3-day Bulletin Board online discussion. For this research project we recruited 20 individuals from our SaskWatch market research online community. We were interested in showing how effective a 3-day research discussion group can be.… Read more »

Be Sure to Turn on Your Omnichannel

14 June, 2017 • Uncategorized • by

Retail is quickly changing. Customers are using various channels for shopping and the companies that keep up and provide multiple channels will reap the rewards. Shopping Hasn’t Decreased, it has Diversified In a recent article for the Harvard Business Review entitled, A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works, the author Emma Sopadjieva looked at the… Read more »

A Branded Community is Integral to Your Social Strategy

31 May, 2017 • Uncategorized • by

A Branded Community is Integral to Your Social Strategy Social Strategies and Branded Communities Are Not Mutually Exclusive In an article entitled How Branded Communities Leverage Your Social Strategy that appeared on Adweek.com, the author Neil Rosen discusses how important branded social communities are to a company’s social marketing strategy. He writes how companies build… Read more »