A Millennial and Silent Generation Comparison: When I Was Your Age…

1 October, 2018 • Uncategorized • by

Millennials Really Are Different If you ever heard your grandparents pontificate on how things were different when they were younger, you should really listen because according to a new Pew Research study, they are right. Here at Insightrix Communities we have been using our Market Research Online Community software to participate in monthly qualitative research… Read more »

Young Futures Millennial Study

25 July, 2018 • Uncategorized • by

Millennials.  The youngest group of adults, with escalating purchasing power.  Everyone wants to learn from them, but few know how. We decided to rise to the challenge.  Having a software company nestled inside of a market research firm advantageously positioned us to be able to engage with a group of young people using a tech-savvy… Read more »

MROC’s Provide the Two Keys to Successful Problem Solving

19 March, 2018 • Uncategorized • by

Psychological Safety and Cognitive Diversity Harvard Business Review recently published an article entitled The Two Traits of the Best Problem-Solving Teams which looked at attributes of successful problem solving teams versus unsuccessful problem solving teams. A key factor for great problem solving groups is diverse cognitive thinking patterns. The second most important is psychological safety.… Read more »

The Green Economy

5 March, 2018 • Uncategorized • by

Reduce, Reuse, and Share In a recent documentary by Vice, entitled The Third Industrial Revolution, the speaker Jeremy Rifkin lays out the bleak reality of our current state of economics and how it has come to an end. The once heralded capitalistic model is on it’s last legs, and what has it produced? A society… Read more »

Line Messaging App Knows How to Monetize

2 March, 2018 • Uncategorized • by

A Major Messaging App Line is a mobile messaging app that is based in Japan.  It was started and owned by the Korean Internet search engine Naver. The company’s success has been due to their ability to go beyond their free mobile messaging app and provide more advanced services than WhatsApp. The company has grown… Read more »

Embracing Failure in Business and in Life

19 February, 2018 • Uncategorized • by

Admonishing Success While Hiding Failure In a recent article on Harvard Business Review the author Bill Taylor looks at the fear of failure and how it has hindered businesses. The article entitled “How Coca-Cola, Netflix, and Amazon Learn from Failure” examines the need to make mistakes and grow. We see progressive companies calling us to… Read more »