FEATURES & BENEFITS
Conduct qualitative and quantitative studies across all devices.
Panelist recruiting, management, and incentives.
Comprehensive training and set-up support included.
Access to market research design and analysis services.
Online Community Software Overview
We offer software, service and research expertise. Insightrix online community software provides clients with an engagement platform to co-create with their customers or stakeholders in a highly flexible and integrated manner. Our mobile optimized and highly intuitive software provides a user experience second to none. We provide self-managed, full serviced, and everything in between to meet your individual needs. The client is supported by our experienced team of developers, community managers, and researchers, allowing you to handle small to large number of respondents, qualitative to quantitative and simple to complex surveys and analysis.
Engage, Learn, & Create
Like never before
Insightrix’s state-of-the-art online community software allows you the ability to hear the thoughts, and opinions of your customers. By creating a community where your customers can discuss your brand, you will be able to better understand your customers, and create products and services tailored specifically for them. We have the knowledge to take you through each step of the journey, from recruiting your first panel members, to engaging with them and keeping them engaged.
Why Use An Online Community?
Speed vs. Accuracy
When implementing a plan or strategy you need to decide whether it’s speed vs. accuracy and insight communities gives you both. In certain instances, directional or order of magnitude information, provided by informed panelists can be very valuable. Insight communities allow you to get feedback and direction within a day or two. If you want greater reliability you can use a larger number of panelists or go to survey format.
A community makes efficient re-use of a sample, which can be more appropriate and cost-efficient.
Value for Money
For a single survey, a survey platform will be the cheapest option. However, for program research with customers, a community will normally deliver more research and more insight for a given amount of money. Most reports indicate that a well-run community will produce at least three times as much research and insight for a specific spend. For some clients this means making their budgets go further, and for some it means reducing the budget and still getting uplift in the amount of research conducted.
Insight communities are best for brands, services, and organizations who want to engage in a two-way discussion with their customers/users/stakeholders - putting customers at the heart of the organization.
- Sometimes a series of ad hoc surveys might be the best solution.
- Key questions for an organization to ask are: When should we pick a community and when should we use the ad hoc survey?
- Who are you looking to research? When it comes to researching customers a community works best.
- In instances when you want to research the whole market, then ad hoc surveys work best.
- Insight communities are intended for ongoing discussions with customers. Companies that use them, don’t want to bother their customers through emails and surveys. They want to create a group that is representative of their customers and build a dialogue with this group.