Kaiser Permanente’s Online Community to Provide More Efficient Health Care Services In an article entitled Four Smart Ways to Run Online Communities, featured on Sloan MIT Management Review, authors Ruth L. Williams and Joseph Cothrel examine online communities that have been successful in leading to
How IBM is Working With Millennials In a recent article by Fast Company entitled, These Millennials Have Become The Top Decision Makers At IBM, the author Cale Guthrie Weissman looks at how IBM has created a panel of millennial employees whom they can survey concerning
The Real Beauty of Customer Insight Communities Having worked for a large corporation for close to 15 years, I would give quarterly presentations to our board in regards to our marketing and sales results. I was frequently surprised when board members would ask questions or
The Customer Experience Revolution and the Insight Software Leading the Way In a recent article for Leadernetworks.com, You Say You Want a (Customer Experience) Revolution, author Vanessa DiMauro writes about how online communities are the future of customer experience. In an online community, the members
The Unknown Future of TV This week there was an article published on Forbes.com written by Sean Cunningham the President and CEO of the Video Advertising Bureau. The reason it peaked my interest was because I had just been watching an interview with Casey Neistat
Production Innovation and Online Communities I was recently reading an article about failure rates of fast-moving consumer good products in the marketplace. I saw that the statistics were cited from Nielsen Group and so I decided to go to the source. According to research completed a
Asia-Pacific Market Research In a recent article by Yazid Jamian and Steve Murphy entitled 6 trends in Asia-Pacific Market Research on Quirks.com they discuss the economic slowdown in China, and how market research is changing in the region to cheaper, faster, and easier to
Community Engagement and Re-branding In a recent article for the New York Times, Katherine Q. Seelye writes about Rhode Island’s failed attempt at re-branding, in an article entitled, A New Rhode Island Slogan Encounters Social Media’s Wrath. The mission was straightforward and simple, create a
Online Communities for Civic Engagement The concept of the Innovation Adoption Lifecycle has been around for many years and has been applied to many industries, products and services. Innovators, Early Adopters, Early Majority, Late Majority and Laggards are all terms used to describe segments of
How To Be Everywhere and Anywhere Your Customer Might Be As the owner of a full service market research firm, we interact with many companies, large and small. Sitting in a focus group, and hearing a young man say, “nobody I want to talk to