Panel Health Reports
Access to Up-to-date Panel Health Statistics
One of the most important management tools provided is the Panel Health Report.
Using the Insightrix Panel Health Interface, the client will have access to the following statistics for any specified time period desired:
- Number of panel members requested that requested to leave.
- Number of new panelists added.
- Panel churn rate.
- Individual and aggregate study participation rates.
- Current size of the panel.
- Distribution of the panel by any desired (or combination of) demographic variable.
Panel Health Tools
Panel Activations
Graphs are automatically generated depending on the data selected. New panelist activations, user posts, and unique log ins are just a few examples.
Data Visualization
Our tool gives graphical statistics about panel usage based on dates and items chosen to display.
Panel Health Tools
Filters
Our tool has the ability to select data between certain dates, and apply question filters to dive into data and display the statistics you want.
OTHER PANEL MANAGEMENT TOOLS AND STATISTICS
In addition to the panel health statistics, there are other on-demand panel management tools available to Insightrix our clients. Below is a description of some of these commonly generated statistics.
Statistics on usage
- Number of surveys over a defined time period.
- Number of inquiries made by panelists.
Participant review
- Number of participants by participation level<br /> (e.g. last participated within 6 months/one year/ more than a year).
- Demographics of panel members broken down by participation level.
Panel composition
- Panel composition profiled on any available demographic variable.
- Any variables relevant to panel membership (e.g. type of transit, routes taken, frequency of transit use, type of transit ticket regularly purchased).
- Visual representation of the location of panel members (see next slide as an example) to ensure panel is representative.
- Number of respondents broken down by demographic variables.
- Number of technical support issues broken down by issue (i.e. how many lost passwords).
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Targeting inactive panel members groups based on participation reviews for surveys and discussions can boost activity levels. This is a key aspect of a retention strategy to reduce panel churn.
Location Of Panel Members
Mapping Panelists
The login map visualizes active users in your panel utilizing Google maps. Panelists are shown as clusters that you can click on to get a better look at where your users geographically reside.
Panel Health Software Interface
Insightrix staff utilize an advanced panel health interface to pull both basic and complex statistics regarding panel health.
Insightrix’s software provides the ability to track a variety of important panel health attributes such as total number of activated users, new users, logins, and unique logins.
Unique logins provides a broad level of understanding on how many different people are accessing the system, revealing if the community at large is actively participating, or if a small number of panelists are heavily engaged.
Data is shown longitudinally with user-adjustable reporting start and end dates. Panel health data is filterable against survey data, meaning for example, that the data set of active users can be filtered to show only males or any other collected demographic data point. This advanced filtering option allows the panel to be examined on a virtually unlimited number of degrees of freedom, ensuring whatever desired quota can be effectively monitored.
The Insightrix software logs and tracks all interactions between panelists and research activities (surveys and discussion groups) and also with other panelists. This data is also available longitudinally and can be filtered against survey data, allowing in-depth engagement analysis of specific demographic groups.
Top-line data from surveys can be filtered against discussion group membership, allowing a deep understanding of the demographics participating in qualitative research activities.
Panel Health – Annual (Or More Regular E.G. Monthly) Reports
In addition to having access to real time up-to-date panel health metrics, Insightrix can develop regularly scheduled panel health reports.
On a monthly basis, Insightrix will provide the client with a report including details on the health of the panel including how many panel members requested to unsubscribe, how many new recruits were added, the current churn rate, and study participation rates. It will also detail the distribution and size of the current panel.
The monthly report will aggregate panelist’s activities into groups (e.g. age, gender, etc.) providing participation rates in research activities and level of activity on quick polls or the site’s discussion boards (e.g. number of posts). This will pinpoint the participation rate across the different panelist groups (e.g. age groups, gender, etc. ) and identify those who are the heavy contributors in the community.
The client will also be able to pull all these reports on their own; however, each month the Panel Manager will examine the details, provide the client with a report, and troubleshoot any issues regarding panel health.
Our monthly reports are not only provided for the period, i.e. week, month, quarter etc. but they are also trended against earlier reports in the form of an infographic.