Engagement is important because it results in higher response rates, higher quality data, and reduces member churn and recruitment costs.
Panel member engagement is a significant strategy to retain members and maximize their input on different research activities. As part of managing the panel, Insightrix will work closely with our clients to build engagement strategies. We will work with you to determine the key components for member engagement.
Build
Building a plan detailing the type and frequency of activities to take place with the panel.
Set-Up
Setting expectations with panel members when they decide to join the panel.
Update
Developing a communications plan that includes regular updates to the members (such as periodic, planned communications and regular newsletters).
Share
It is very important to share information with panel members to show that they are being listened to and that their advice matters.