When All You Needed Was a Quality Product I recently came across an older article from the Atlantic entitled How Brands Were Born: A Brief History of Modern Marketing. The author Marc De Swaan Arons sets out to break down the history of modern marketing as we
How to create social media content that is interesting to customers? Your task has been to create a killer social media campaign; the goal is to get more followers on Instagram and not the paid kind. You need to attract real followers who are interested
Automation is the Real Story I had a relaxing holiday, and this past week set out on a mission to minimize the amount of possessions that I have in my house. I was spurred on by the documentary, “The Minimalists.” Doing this is hard, mainly
Adobe Poises for the Future In a recent article by Patrick Seitz, entitled Adobe Systems CEO Touts ‘Textbook Transition’ To Cloud recently published on Investor’s Business Daily, the author got a chance to sit down with the CEO of Adobe Systems (ADBE) and discuss their
What Black Friday and Cyber Monday Have Morphed Into In a recent article on Digiday.com entitled 5 Charts Showing Why Cyber Monday is Doomed the author Shareen Pathak looks at the changing trends both with the relatively new consumer holiday Cyber Monday and it’s distinction
Cars are the New Mobile Being first is everything for tech giants such as Apple, Samsung and Google. In a recent article entitled, Amp my Ride in The Economist they detail how Samsung has sought to break into the smart car market with its recent
User Research at Instacart In a recent article entitled User Research at Instacart the author Dave Hora looks at the power of targeted research. For those who don’t know, Instacart is an Internet-based grocery delivery service that promises to deliver your groceries within an hour.
How Airbnb Successfully Expanded into China In a recent article entitled User research: Airbnb for the Chinese market by Jessie Chen, the author looks at Airbnb’s ability to successfully expand into a complex market such as China. She cites their ability to understand the Chinese
Research is Paid for One Way or Another Erika Hall is co-founder and Director of Strategy at Mule Design Studio. She has also written a book on design research entitled Just Enough Research. In a recent article entitled The Secret Cost of Research Erika looks
Shoppers Want More This week in Toronto the Hudson’s Bay Company reported a net loss of $142 million in its second-quarter compared to last year’s same period net earnings of $59 million. But The Bay isn’t the only retail giant that is facing hardships with