How IBM is Working With Millennials In a recent article by Fast Company entitled, These Millennials Have Become The Top Decision Makers At IBM, the author Cale Guthrie Weissman looks at how IBM has created a panel of millennial employees whom they can survey concerning
The Customer Experience Revolution and the Insight Software Leading the Way In a recent article for Leadernetworks.com, You Say You Want a (Customer Experience) Revolution, author Vanessa DiMauro writes about how online communities are the future of customer experience. In an online community, the members
Asia-Pacific Market Research In a recent article by Yazid Jamian and Steve Murphy entitled 6 trends in Asia-Pacific Market Research on Quirks.com they discuss the economic slowdown in China, and how market research is changing in the region to cheaper, faster, and easier to
Community Engagement and Re-branding In a recent article for the New York Times, Katherine Q. Seelye writes about Rhode Island’s failed attempt at re-branding, in an article entitled, A New Rhode Island Slogan Encounters Social Media’s Wrath. The mission was straightforward and simple, create a
Brand Loyalty’s New Liberation The old way of creating brand loyalty could be compared to marriages in the 1950’s, where as long as the husband took the wife out for dinner on Saturday night, all was good. Just as those days are gone, so too
Benefits of Online Communities One of the greatest innovations to market research in the last five years has been the introduction of insight communities. As a full service market research firm, with our own software developers, we recognized that to truly meet the needs of
Insight Community Data Should Tell a Story The purpose of insight reporting is to find the general theme or story embedded in your data. Data itself will often be forgotten shortly after it is heard. Without a story to connect facts and figures to,
Cathay Pacific Uses an Insight Community to Make Informed Decisions for its 32 Million Customers How many air travelers have thought to themselves, “why can’t the airline that I am travelling on, do a better job? How hard could it be? Surely not every airline
The Rise of Marketing Technology I recently ran across an article that related directly to how our business is evolving. Insightrix Research is a full service marketing company, with a digital division who do graphics and design websites. As well we have three in-house
Engaged Communities A community (private or closed) of engaged individuals that regularly contributes to your brand or organization can assist you with the necessary insights to make meaningful business decisions. Prior to communities, obtaining input from customers was either very expensive, took a great