The Customer Experience Revolution and the Insight Software Leading the Way In a recent article for Leadernetworks.com, You Say You Want a (Customer Experience) Revolution, author Vanessa DiMauro writes about how online communities are the future of customer experience. In an online community, the members
Production Innovation and Online Communities I was recently reading an article about failure rates of fast-moving consumer good products in the marketplace. I saw that the statistics were cited from Nielsen Group and so I decided to go to the source. According to research completed a
Asia-Pacific Market Research In a recent article by Yazid Jamian and Steve Murphy entitled 6 trends in Asia-Pacific Market Research on Quirks.com they discuss the economic slowdown in China, and how market research is changing in the region to cheaper, faster, and easier to
Online Communities for Civic Engagement The concept of the Innovation Adoption Lifecycle has been around for many years and has been applied to many industries, products and services. Innovators, Early Adopters, Early Majority, Late Majority and Laggards are all terms used to describe segments of
How To Be Everywhere and Anywhere Your Customer Might Be As the owner of a full service market research firm, we interact with many companies, large and small. Sitting in a focus group, and hearing a young man say, “nobody I want to talk to
Benefits of Online Communities One of the greatest innovations to market research in the last five years has been the introduction of insight communities. As a full service market research firm, with our own software developers, we recognized that to truly meet the needs of
American Airlines Rebranding Good into Great! The other day, I was reminded why I love working in the market research field. With our full service research offering plus proprietary community software we are often called upon for various types of research. One of our